Outsiders Project: Dora Atim, Photo Credit: Phil Young for The Outsiders Project x SquareSpace

Outsiders Diversity report

The North Face, adidas, Arc’teryx and Patagonia come together in a new report highlighting the lack of diversity in Outdoor Culture.
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Woman running in park
ActivationAdvocacyInsightsSocietal Context

Major new research confirms link between physical activity and better COVID-19 outcomes

The British Journal of Sports Medicine (BJSM) has published details of a major research project with COVID-19 patients, undertaken by ...
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AdvocacySocietal Context

Putting the outdoors at the heart of Europe’s post pandemic recovery plan

The whole of Europe is now turning its focus on how society and the economy will recover after the pandemic and that is reflected in ...
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WHO guidelines on physical activity
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“Being physically active…can help add years to life and life to years”

At #itsgreatoutthere campaign HQ (which moves around, but is usually on a hill or mountain somewhere), we were very interested to see the news that ...
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Bringing nature back to our #BeActive lives – free online event on Thursday 10 December

Next week, our colleagues at the European Outdoor Group (EOG) will be participating in an exciting online seminar, organised by the European Network of Outdoor ...
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New research reveals greater public appetite for outdoor activities after COVID

New research released today reveals that the appeal of outdoor activities has been boosted by enforced COVID-19 restrictions. In a survey of consumers in seven ...
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Photo by Visual Stories || Micheile on Unsplash
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Cities with active residents see boost in economy and productivity

Cities in which residents are physically active have a big advantage over their more sedentary rivals, with better economic productivity, higher property values and improved ...
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The project Outdoor Against Cancer (OAC) starts under the motto „stay fit – get healthy“ #stayfitgethealthy on this years OUTDOOR fair in Friedrichshafen (July 15th ...
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NewsSocietal Context

Test fitness at primary school, say health campaigners

Children should be tested for fitness, as well as maths and English, to reduce inactivity, say health campaigners. Campaign group ...
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Kids Will Be Kids

Children who lead a rough and tumble lifestyle tend to have parents with a great deal of trepidation. Every parent, teacher, or caregiver knows when ...
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