It’s Great Out There

It’s Great Out There is a not-for-profit collaboration on a European level launched by the outdoor industry in 2017 to increase public awareness of the benefits and positive impact of outdoor activities for individuals and for society.

Doing business right.
Preserving the outdoors.
Getting people outside.

It’s Great Out There is embedded in the outdoor industry and works closely with its industry partners: the European Outdoor Group and the European Outdoor Conservation Association. Together, we have a vision for a sustainably profitable industry that gives back more to society and nature than it takes.

Doing business right.

Since its foundation in 2003 the EOG has grown from a deep human aspiration that the outdoor world can be profitable and differentiated from mainstream business by its belief in doing things in the right way in all areas, and through pre-competitive cooperating on the big issues that can only be effectively addressed together.

Protecting out natural environment.

The EOG was integral in setting up the European Outdoor Conservation Association. It now operates independently to take action to conserve and restore nature and preserve its many habitats for all future generations

Diverse, inclusive and responsible participation.

In 2017, the EOG, with the support of other founding members from the outdoor industry, set up the ‘It’s Great Out There Coalition’ to inspire and actively support citizens to get active outdoors, promoting good physical and mental health.

Photo by James Wheeler on Unsplash
Photo by James Wheeler on Unsplash

Registered Charity

The It’s Great Out There Coalition is an offical International Non-Profit Organisation. We are a registered King Baudouin Foundation charity and included in the transparency register of the European Union.

King Baudouin Foundation

Transparency Register


Our Coalition team of outdoor lovers is small but committed and highly motivated to make a difference and get Europe active outdoors.

Jan Van Leeuwen

The North Face
Andy Schimeck

Andy Schimeck

Equip outdoors

Michel Gogniat

Michel Gogniat


Andrew Denton

Secretary General
Andrew Denton

Outdoor Industries Association

Arne Strate

General Manager
Arne Strate

European Outdoor Group

Margo de Lange

Policy Officer
Margo de Lange

Annette Monheim, Communications Manager

Communications Manager
Annette Monheim


Website & Graphic
Carola Bader

Solene Roge

Social Media
Solene Roge

Get Involved • Get Involved • Get Involved • Get Involved

How to get involved

Do you want to get involved to help us deliver Outdoor Activity Days?
There are different ways to get involved in the Coalition

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Our members and partners

Supported by over 50 organizations in Europe.