The report ‘Beyond Representation: The Future of Diversity and Inclusion’, aims to shift brand’s understanding and perspectives on the barriers faced by People of Colour when engaging in outdoor pursuits. It was written by outdoor sports diversity expert Phil Young with TCO London Strategist Sam Fox, as part of The Outsiders Project, an outdoor sports platform and agency championing diversity in outdoor sports.
The 90-page document seeks to provide a basic understanding of some of the problems that people of colour face when it comes to accessing outdoor sports and recreation and is the first to focus on the subject from the point of view of leading brands alongside contributions from a variety of different change makers across culture, including athletes, community leaders and representatives from the likes of Greenpeace.
Beyond Representation breaks down the historical, socio-economic and political barriers that have stopped marginalised communities from feeling as though outdoor spaces are ones they can occupy. From there, the report sets out the different ways in which the industry can help reverse the problem, setting out a roadmap to change.
Beyond Representation is the first report from The Outsiders Project, an independent platform launched in 2020 to promote inclusion and diversity within the culture and community of the outdoors. Brands can see inside the report and request a copy here.
About The Outsiders Project
The Outsiders Project is an independent platform which promotes inclusion and diversity within the culture and community of the outdoors. It encompasses editorial storytelling and partnerships, brand insights, lobbying of NGBs and governments, media ownership, thought leadership, event and community activations, talent relations and issue representation. The platform offers a credible voice for brands and organisations who want to make change, aiming to expose and break down the various barriers that prevent certain communities from enjoying the natural world.