We provide insight.

To make a difference, we need to know what’s going on. That’s why we conduct research and collect insights into outdoor activity behaviours and the societal impact of outdoor activity.

Our projects.

Participation Barometer

How many people are out there? What are they doing? What motivates them? What barriers exist? Our participation barometer breaks down the demographics and behaviours of outdoor participation in Europe.

Benefits of Outdoor Sports for Society

The BOSS project outlines all of the benefits of outdoors sport for society and provides a model to calculate the social return on investment for outdoor activity projects.

Mind Body Boost

Mind Body Boost is an evidence-based intervention project, set in the university and college context, devised to support young people in managing their mental and physical health. Outdoor activity plays a central role in the intervention methodology.

Other relevant insights and updates.

There is a lot of information available on the benefits of outdoor activity for individuals and for society as a whole. We collect the most relevant insights and updates below.

Venture Out Wilderness Project – Outdoor Family Experiences

Grant report

Here are the winners of our #outdoorstogether competition

23rd September – 23rd October

Urban Uprising Outdoor

Grant report

Join our #OutdoorsTogether campaign and win great prizes

23rd September – 23rd October

Adventures are best when shared with friends! Take a friend outdoors and win outdoor equipment.

It’s Great Out There Coalition Member Showcase Helly Hansen

Questions answered by Michael Uhl, VP Marketing and Brand Partnerships, Helly Hansen

Norwegian brand Helly Hansen is known around the world and has been active for almost 150 years. The company hasn’t been involved in the It’s Great Out There Coalition for quite that long, but has been a very proactive member since deciding to join in 2021. We’ve collaborated on some exciting and imaginative projects between then and now, and there’s more on the way, starting with Open Mountain Month in June.
Ahead of a busy summer, we caught up with Michael Uhl, Helly Hansen’s Vice President for Marketing and Brand Partnerships.

Grass roots projects across Europe secure #itsgreatoutthere grants to get more people active in the outdoors

We are delighted to confirm details of eight grass roots initiatives that have been awarded #itsgreatoutthere grants of up to €5,000. Between them and through the rest of the year, the projects will deliver over 1,300 Outdoor Activity Days in six different countries – Hungary, France, Croatia, Austria, Ireland and the UK. We received 37 applications for the latest round of grants and once again, it was a tough job to shortlist and select the successful projects. We’re grateful for the help of our members in completing that task.