We provide insight.

To make a difference, we need to know what’s going on. That’s why we conduct research and collect insights into outdoor activity behaviours and the societal impact of outdoor activity.

Our projects.

Participation Barometer

How many people are out there? What are they doing? What motivates them? What barriers exist? Our participation barometer breaks down the demographics and behaviours of outdoor participation in Europe.

Benefits of Outdoor Sports for Society

The BOSS project outlines all of the benefits of outdoors sport for society and provides a model to calculate the social return on investment for outdoor activity projects.

Mind Body Boost

Mind Body Boost is an evidence-based intervention project, set in the university and college context, devised to support young people in managing their mental and physical health. Outdoor activity plays a central role in the intervention methodology.

Other relevant insights and updates.

There is a lot of information available on the benefits of outdoor activity for individuals and for society as a whole. We collect the most relevant insights and updates below.

Kari Traa Joins It’s Great Out There Coalition to Inspire Women Outdoors

Member news

Call for #ItsGreatOutThere Grant Projects 2025

We are thrilled to announce the launch of a new grant for 2025!

Ludotempo – Associação de Promoção do Brincar

Grant report

Brands team up to support grassroots organisations during European Week of Sport

Grassroots outdoor and sports organisations across Europe have received donations of kit thanks to an initiative to promote physical activity during the 2024 European Week of Sport. Led by the It’s Great Out There Coalition, Opening Up The Outdoors, the Federation of the European Sporting Goods Industry (FESI), and the European Outdoor Group, the “Re-Purpose and Be Active” campaign encouraged brands to donate surplus, prototype, or unused sports equipment.

It’s Great Out There 2024 Grant Recipient, Mikkelin Latu Receives Extra Support from Sea to Summit for their Sleep Outdoors Night 2024 Event

The It’s Great Out There Coalition (IGOT) is pleased to announce that outdoor brand, Sea to Summit will be partnering with Mikkelin Latu, the 2024 IGOT Grant Recipient, for their upcoming Sleep Outdoors Night event in Finland.

Re-Purpose and #BeActive Campaign: European Week of Sports 2024

The “Re-Purpose and Be Active!” campaign, part of the 2024 European Week of Sport, invites associations and brands to join a European-wide initiative aimed at re-purposing unused sports gear.