We provide insight.
Our projects.

Participation Barometer
How many people are out there? What are they doing? What motivates them? What barriers exist? Our participation barometer breaks down the demographics and behaviours of outdoor participation in Europe.
Benefits of Outdoor Sports for Society



Mind Body Boost
Mind Body Boost is an evidence-based intervention project, set in the university and college context, devised to support young people in managing their mental and physical health. Outdoor activity plays a central role in the intervention methodology.

Other relevant insights and updates.




Join our #OutdoorsTogether campaign and win great prizes
23rd September – 23rd October
Adventures are best when shared with friends! Take a friend outdoors and win outdoor equipment.

It’s Great Out There Coalition Member Showcase Helly Hansen
Questions answered by Michael Uhl, VP Marketing and Brand Partnerships, Helly Hansen
Norwegian brand Helly Hansen is known around the world and has been active for almost 150 years. The company hasn’t been involved in the It’s Great Out There Coalition for quite that long, but has been a very proactive member since deciding to join in 2021. We’ve collaborated on some exciting and imaginative projects between then and now, and there’s more on the way, starting with Open Mountain Month in June.
Ahead of a busy summer, we caught up with Michael Uhl, Helly Hansen’s Vice President for Marketing and Brand Partnerships.

Grass roots projects across Europe secure #itsgreatoutthere grants to get more people active in the outdoors
We are delighted to confirm details of eight grass roots initiatives that have been awarded #itsgreatoutthere grants of up to €5,000. Between them and through the rest of the year, the projects will deliver over 1,300 Outdoor Activity Days in six different countries – Hungary, France, Croatia, Austria, Ireland and the UK. We received 37 applications for the latest round of grants and once again, it was a tough job to shortlist and select the successful projects. We’re grateful for the help of our members in completing that task.
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