We provide insight.

To make a difference, we need to know what’s going on. That’s why we conduct research and collect insights into outdoor activity behaviours and the societal impact of outdoor activity.

Our projects.

Participation Barometer

How many people are out there? What are they doing? What motivates them? What barriers exist? Our participation barometer breaks down the demographics and behaviours of outdoor participation in Europe.

Benefits of Outdoor Sports for Society

The BOSS project outlines all of the benefits of outdoors sport for society and provides a model to calculate the social return on investment for outdoor activity projects.

Mind Body Boost

Mind Body Boost is an evidence-based intervention project, set in the university and college context, devised to support young people in managing their mental and physical health. Outdoor activity plays a central role in the intervention methodology.

Other relevant insights and updates.

There is a lot of information available on the benefits of outdoor activity for individuals and for society as a whole. We collect the most relevant insights and updates below.

It’s Great Out There 2024 Grant Recipient, Mikkelin Latu Receives Extra Support from Sea to Summit for their Sleep Outdoors Night 2024 Event

The It’s Great Out There Coalition (IGOT) is pleased to announce that outdoor brand, Sea to Summit will be partnering with Mikkelin Latu, the 2024 IGOT Grant Recipient, for their upcoming Sleep Outdoors Night event in Finland.

Re-Purpose and #BeActive Campaign: European Week of Sports 2024

The “Re-Purpose and Be Active!” campaign, part of the 2024 European Week of Sport, invites associations and brands to join a European-wide initiative aimed at re-purposing unused sports gear.

Perry Laukens Appointed as New President of the It’s Great Out There Coalition

We are excited to announce Perry Laukens, Sales Director for Distributors EMEA at KEEN Footwear, as the new President of the It’s Great Out There Coalition.

Endorse the HL4EU Call for Action to support Healthy Lifestyles in Europe

The HL4EU (Healthy Lifestyles for Europe) project has published its Call for Action: “Enabling Cross-Sectoral Approaches for Healthy Lifestyles in Europe.”

European grassroots projects receive #itsgreatoutthere 2024 grants to promote outdoor activities

We’re thrilled to announce the recipients of our latest #itsgreatoutthere grants, supporting eight grassroots initiatives with €32,000! These projects will bring outdoor adventures to communities in Montenegro, France, Portugal, Slovenia, Spain, Germany, Finland, and the UK, with over 1,195 Outdoor Activity Days planned. Thanks to our members for their help in choosing from 149 applications. From packrafting in Montenegro to skateboarding in Germany, these grants will get people outdoors and active.