Since its launch as an international non-profit organisation in 2017, with many of Europe’s biggest outdoor firms as members, the It’s Great Out There Coalition has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. Through the #itsgreatouthere campaign, the coalition has both promoted outdoor participation to the public, and worked with European institutions to influence policy that encourages active lifestyles. In addition, #itsgreatoutthere has directly helped get more of the public into nature for the first time, with thousands of young people across Europe benefiting from grants that have supported grass roots projects.
From now, the coalition will underpin its work by delivering Outdoor Activity Days, which are targeted physical activity interventions in nature, designed to get citizens active, sustainably, inclusively and responsibly. One Outdoor Activity Day represents a financial value of €40. This figure is based on an assessment of a combination of factors, including: the average cost of a day’s activity from supported projects in past years; the estimated cost per person of a fully guided day of activities for a group of at least 10 people (including transportation); and expenditure related to the #itsgreatoutthere grants programme and other coalition activities.
Full members of the coalition now know that their support contributes to at least 125 Outdoor Activity Days each year – direct, positive impacts on the lives of individuals throughout Europe. All coalition membership levels and additional ad hoc support will be defined in terms of Outdoor Activity Days, offering transparency and clear results to every company or individual that supports #itsgreatoutthere.
A company, other organisation or individual can choose to donate any number of Outdoor Activity Days to the coalition. For each donated day, the It’s Great Out There Coalition will ensure that one person spends one active day in nature, in line with minimum criteria and aligned to the latest World Health Organization guidelines that recommend at least 150 minutes of physical activity every week. Those days will be delivered by grass roots partners across Europe, identified through the #itsgreatoutthere grants programme. Non-profit organisations are invited to submit applications for grants for projects that meet the coalition’s criteria, by Wednesday 31 March, at www.itsgreatoutthere.com/grants.
It’s Great Out There Coalition Policy Officer Margo de Lange comments:
In the UK, the Youth Adventure Trust was one of 10 organisations that received an #itsgreatoutthere micro-grant during the second half of 2020. Louise Balaam of the trust comments: