During the 2024 European Week of Sport, grassroots outdoor and sports organizations across Europe received essential sports gear through the “Re-Purpose and Be Active” campaign. This initiative, led by the It’s Great Out There Coalition, Opening Up The Outdoors, the Federation of the European Sporting Goods Industry (FESI), and the European Outdoor Group, encouraged major brands to donate surplus or unused equipment to promote physical activity and sustainability.
Brands such as Akusport, Osprey Europe, Equip Outdoor Technologies, Nike, adidas, arena, and PUMA contributed gear, which was distributed to 11 grassroots associations and sports clubs across Europe.
The recipients were selected through a public competition, aligning with the European Week of Sport’s #BeActive theme. The campaign aimed to lower economic barriers to participation in outdoor activities and promote sustainable practices by repurposing unused gear.

Giuseppe Musciacchio, arena Deputy CEO, expressed pride in the campaign, emphasizing its dual mission of encouraging healthy lifestyles and sustainability: “We hope our donations will help more people enjoy the benefits of water sports.”
Annette Monheim of It’s Great Out There highlighted the importance of cross-sector collaboration, saying, “This initiative is a prime example of how working together can boost physical activity, promote sustainability, and strengthen communities.”
The campaign’s impact spanned 16 locations across Europe, benefiting associations in countries such as Ireland, Greece, Portugal, and Romania. Through this effort, grassroots sports clubs received the resources needed to foster community involvement and make sports more accessible to all.
Thank you to our amazing brands for all of the support and all associations that participated.
We are getting Europe Active Outdoors!
Find complete press release.















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