Re-Purpose and #BeActive Campaign: European Week of Sports 2024

The “Re-Purpose and Be Active!” campaign, part of the 2024 European Week of Sport, invites associations and brands to join a European-wide initiative aimed at re-purposing unused sports gear.

In partnership with, Opening Up The Outdoors, the Federation of the European Sporting Goods Industry, and the European Outdoor Group, we proudly present the “Re-Purpose and Be Active!” campaign. 

This initiative invites both associations and brands to contribute to a European-wide effort to re-purpose unused sports gear. By participating, associations can enhance their gear libraries and support grassroots physical activity, while brands have a chance to promote sustainability and showcase their products. 

Our mission is to collect unused sports gear and redistribute it to associations across Europe, supporting grassroots activities.

Through an engaging social media photo campaign, we aim to highlight the importance of sustainable practices and promote new and existing products. Whether you’re an association looking to benefit from this initiative or a brand eager to contribute, there’s a place for you in our campaign!


Are you an association interested in winning a prize package? 🎁

Get ready to elevate your association’s gear library and make sports accessible to all! As part of the 2024 European Week of Sport, we’re thrilled to offer associations a chance to win fantastic sports gear.

Here’s How You Can Get Involved:

  1. Participate: Register using our form.
  2. Engage: Post a sport picture from your organisation on social media and explain why sport is important to you and your organisation
  3. Follow: @ItsGreatOutThere & @FESI and tag #BeActive  #ItsGreatOutThere & #FESI

  4. Win Gear: By joining our campaign, your association could be selected to receive amazing sports gear!

Campaign Dates: Register via our form (with link) on between the 9th and 23rd September and publish your picture with story on social media during the European Week of Sport from 23 September to 30 September 2024. Winners will be announced after the European Week of Sport!

Are you a brand interested in donating gear? 🌟

Re-purpose and #BeActive by donating (re-) purposeful gear to non-profits! Brands and retailers, this is your opportunity to support a great cause and promote your commitment to sustainability.

Why Should You Get Involved?

  • Support Grassroots Activities: Help build gear libraries for outdoor associations and sports clubs, ensuring that everyone can participate in activities without economic barriers.
  • Sustainable Giving: Give unused or surplus products a second life, contributing to a more sustainable future.
  • Increase Awareness: Showcase your products and demonstrate your dedication to sustainability through our impactful campaign.

Campaign Dates: 23 September – 30 September 2024 

If you’re a brand interested in supporting this cause, DM us or email:  Annette.Monheim@itsgreatoutthere.com & gatti@fesi-sport.org

Read the terms and conditions.