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Equipped to #BeActive: European Week of Sports 2025

The “Equipped to #BeActive“ campaign, part of the 2025 European Week of Sport, invites associations and brands to join a European-wide initiative aimed at re-purposing unused sports gear.

The 2025 European Week of Sport is coming up and with it, the return of our #EquippedToBeActive campaign!

This initiative invites both associations and brands to contribute to a European-wide effort to re-purpose unused sports gear. By participating, associations can enhance their gear libraries and support grassroots physical activity, while brands have a chance to promote sustainability and showcase their products. 

Our mission is to collect unused sports gear and redistribute it to associations across Europe, supporting grassroots activities.

Through an engaging social media photo campaign, we aim to highlight the importance of sustainable practices and promote new and existing products. Whether you’re an association looking to benefit from this initiative or a brand eager to contribute, there’s a place for you in our campaign!

Get ready to #BeActive and join the movement! 

Campaign Launch: 10 September 2025 ( on this date NGOs/ Associations will be able to register the form below)
Deadline to apply: 20 September 2025 (midnight)

Thanks to the generous support of KEEN, INTERSPORT, Helly Hansen and KARI TRAA  we have over €10,000 worth of sports gear to redistribute, helping grassroots organisations make sports more accessible to all.

Who can participate?

Sport clubs, associations, schools or any organization engaged in the promotion of grassroot sport and physical activity in the EU! 

Why Join?

  • NGO´s/ Associations can expand their gear libraries and empower more people to get active.

  • Brands can showcase their commitment to sustainability and inspire communities across Europe.

How to Take Part  if you are a NGO/ Association:

  1. Register via our online form. ( registration opens on September 10th)

  2. Share your story: Post a sport picture from your organisation on social media and tell us why sport matters to you.

  3. Follow & Tag: @ItsGreatOutThere  using hashtags #BeActive #EquippedtoBeActive #ItsGreatOutThere 

  4. Win Gear: Selected associations will receive fantastic sports equipment to support their activities!

Campaign Timeline:

  • Apply: Between 10–20 September 2025

  • Post & Share: During the European Week of Sport (23–30 September 2025)

  • Celebrate: Winners will be announced after the campaign!

Together, let’s give unused gear a second life, support grassroots sport, and promote sustainable practices across Europe.

Are you ready to equip your community to be active?

If you have any questions, feel free to reach out at Annette.Monheim@ItsGreatOutThere.com 

Register if you are a NGO/ Association

Are you a brand interested in donating gear? 

There is still time to join the Equipped to #BeActive campaign, you can do so by donating (re-) purposeful gear to non-profits! Brands and retailers, this is your opportunity to support a great cause and promote your commitment to sustainability.

Why Should You Get Involved?

  • Support Grassroots Activities: Help build gear libraries for outdoor associations and sports clubs, ensuring that everyone can participate in activities without economic barriers.
  • Sustainable Giving: Give unused or surplus products a second life, contributing to a more sustainable future.
  • Increase Awareness: Showcase your products and demonstrate your dedication to sustainability through our impactful campaign.

Campaign Dates: 23 September – 30 September 2025

If you’re a brand interested in supporting this cause, DM us or email:  Annette.Monheim@itsgreatoutthere.com 

 

Read the terms and conditions.