WE ARE

GETTING
EUROPE
ACTIVe
OUTDOORS

outdoor activity days
0
People activated
0
Brand partners
0 +
Project supported
0

and more than 130.523€ invested. Also thanks to...

WHY GETTING OUTDOORS MATTERS?

People are moving less and spending less time outdoors — and it is harming their physical
and mental health. At IGOT, we believe outdoor activity is one of the most powerful tools we have
to change that, for individuals and for communities across Europe.

of Europeans
0 %

never (or rarely) take part in physical activity. Over half of respondents in eight countries say they never exercise or play sport – and only 6% exercise five times a week or more.

*Eurobarometer: ‘2022, Special Eurobarometer N°525 on Sport and Physical Activity in Europe’

0

minutes of outdoor
activity per week...*

… is all it takes to transform your health. People are moving less and spending less time outdoors — and it is harming their physical and mental health. At IGOT, we believe outdoor activity is one of the most powerful tools we have to change that, for individuals and for communities across Europe.

*WHO Physical Activity Guidelines, 2020

HOW WE WORK

Our mission is to get Europe active outdoors. To make that happen we activate, advocate and motivate. Inspiring and enabling individuals and communities, and working towards more diverse, inclusive and responsible participation in outdoor activity.

SUPPORTING PILLAR

ADVOCATE

Champion a Shared Vision,
Turn Proof into Policy,
Scale Through Partnership

CENTRAL PILLAR

ACTIVATE

Deliver at European Scale, Mobilise The Industry,
Own The Flagship Moment, Turn Moments into Habits, Use Data to Fuel Growth

SUPPORTING PILLAR

MOTIVATE

Champion a Shared Vision,
Turn Proof into Policy,
Scale Through Partnership

WHO TALKS ABOUT US

It’s Great Out There has a strong virtual community that inspires, informs and activate other to stay active in the outdoors using the hashtag #ItsGreatOutThere.