We run campaigns and events.
The outdoors provides an endless supply of inspiration, captured in footage, photos and words. We lead the campaign to bring all of that together under the #itsgreatoutthere message, but everyone who loves the outdoors can contribute.
Our campaigns and events.
Who’s Out There?
We invite mini-influencers, members, brands and retailers to answer the question: “Why do you love the outdoors?”. The answers are shared far and wide on our social media channels.
European Week of Sport
We are a proud and active partner of the European Week of Sport, which takes place each year between 23 and 30 September.
Sustainability and Outdoor Activity
We are currently working on a campaign in collaboration with the EOG to share product sustainability information with the general public.
It’s Great Out There Coalition @ Outdoor by ISPO
We will be represented at Outdoor by ISPO. Find out about our key activities during the show.
It’s Great Out There Coalition @ ISPO
We will be represented at ISPO. Find out about our key activities during the show.
Healthy Lifestyles Initiative
We have pledged to deliver thousands of Outdoor Activity Days as part of the European Healthy Lifestyles Initiative.
Other relevant insights and updates.
There is a lot of information available on the benefits of outdoor activity for individuals and for society as a whole. We collect the most relevant insights and updates below.
Who’s Out There?
European Week of Sport
Sustainability and Outdoor Activity