And more than invested. Also thanks to…
Why Getting Outdoors Matters?
People are moving less and spending less time outdoors — and it is harming their physical and mental health. At IGOT, we believe outdoor activity is one of the most powerful tools we have to change that, for individuals and for communities across Europe.
Read the Full Picturenever (or rarely) take part in physical activity. Over half of respondents in eight countries say they never exercise or play sport — and only 6% exercise five times a week or more.
*Eurobarometer: ‘2022, Special Eurobarometer N°525 on Sport and Physical Activity in Europe’Minutes of Outdoor
Activity per Week…*
… is all it takes to transform your health. People are moving less and spending less time outdoors — and it is harming their physical and mental health. At IGOT, we believe outdoor activity is one of the most powerful tools we have to change that, for individuals and for communities across Europe.
*WHO Physical Activity Guidelines, 2020How We Work
Our mission is to get Europe active outdoors. To make that happen we activate, advocate and motivate. Inspiring and enabling individuals and communities, and working towards more diverse, inclusive and responsible participation in outdoor activity.
See Our ImpactSupporting Pillar
Advocate
Build awareness and drive systemic change.
Champion a Shared Vision,
Turn Proof into Policy,
Scale Through Partnership.
Central Pillar
Activate
Encourage direct participation & share opportunities.
Deliver at European Scale, Mobilise the Industry, Own the Flagship Moment, Turn Moments into Habits, Use Data to Fuel Growth
Supporting Pillar
Motivate
Champion a Shared Vision, Turn Proof into Policy, Scale Through Partnership.
Who Talks About Us
It’s Great Out There has a strong virtual community that inspires, informs and activates others to stay active in the outdoors using the hashtag #ItsGreatOutThere.