We are the
It’s Great Out There Coalition

Photo by Helena Lopes on Unsplash
Photo by Helena Lopes on Unsplash

We help individuals and communities to explore the outdoors safely and responsibly, one Outdoor Activity Day at a time.

Our mission is to get Europe active in the outdoors and we work with people and organisations at the grass roots of society to achieve that, together delivering positive experiences that transform lives.
Photo by Markus Spiske on Unsplash
Photo by Markus Spiske on Unsplash
Photo by Felix Rostig on Unsplash
Photo by Felix Rostig on Unsplash

What we do is vital because people are moving less and less, and spending less and less time outside, harming their health and wellbeing.

60% of Europeans never or rarely take part in physical activity.
Eurobarometer: ‘2018, Special Eurobarometer N°472 on Sport and Physical Activity in Europe’
28.7% of boys and 26.5% of girls are overweight or living with obesity.
World Health Organisation: ‘2008, WHO Obesity Data and Statistics’
0
Minutes per week

Every move counts.

The World Health Organization (WHO) recommends 150 minutes of physcial activity per week.
Source: ‘2020, WHO Physical Activity Guidelines’

€40 is all it takes to get one person active for the recommended weekly time.

Photo by Tomas Anunziataon Pexels
Photo by Tomas Anunziataon Pexels
Photo by Annie Spratt on Unsplash
Photo by Annie Spratt on Unsplash

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How to get involved

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News and stories.

Want to know what we are working on, what we have done so far and what’s coming next.

ActivationAdvocacyNewsOutdoor Activity Days

It’s Great Out There Coalition pledges to deliver thousands of Outdoor Activity Days to support European Commission’s HealthyLifestyle4All campaign

The It’s Great Out There Coalition is delighted to support HealthyLifestyle4All, the European Commission’s two-year campaign that aims to link sport and active lifestyles with health, food and other policies. The coalition and the #itsgreatoutthere campaign that we lead are already key partners for a range of Commission initiatives, embedding the outdoor sector in the development of policy and on-the-ground projects that are designed to encourage and facilitate more active lifestyles for physical and mental wellbeing. HealthyLifestyle4All is the latest initiative that will push that vital agenda throughout Europe and the coalition will play a full and proactive role in it.

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ActivationNewsOutdoor Activity Days

Helly Hansen and #itsgreatoutthere to deliver Outdoor Activity Days with We Go Outside Too

We have already helped thousands of citizens to get active in the outdoors through our #itsgreatoutthere grants programme and that will continue. Meanwhile, it’s really encouraging that we are also starting to get approaches from companies and non-profit organisations with other ideas. So we were delighted when outdoor brand Helly Hansen made contact, not only to join the coalition from 2022, but also to propose an initiative that will benefit both the #itsgreatoutthere campaign, and a great UK non-profit project called We Go Outside Too.

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Copyright Walk and Talk Trust
#itsgreatoutthereMotivationNews

Charity campaign walks to success by funding free boots for 1,000 kids

A North East England based charity will donate more than 1,000 pairs of walking boots to children following the success of its first fundraising campaign. People from across the region have taken part in The Big Smile, a series of 50 charity walks, organised by the Walk and Talk Trust and backed by local newspaper The Northern Echo, and high profile individuals and organisations, including Sir Chris Bonington, Alan Hinkes and the It’s Great Out There Coalition.

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ActivationGrantsNewsOutdoor Activity Days

Latest #itsgreatoutthere grants will deliver thousands of days of outdoor activities

Grass roots projects around Europe are set to deliver thousands of days of outdoor activities after securing support from the It’s Great Out There Coalition. In the latest round of #itsgreatoutthere grants, seven non-profit initiatives will receive between €1,000 and €5,000, which will help them to deliver almost 2,000 ‘Outdoor Activity Days’ (OAD) in a natural environment, bringing together physical activity, inclusion and nature conservation. Thanks to the grants, projects in France, Finland and the UK will now be able to give many young people new experiences in the outdoors, safely and responsibly.

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ActivationGrantsNewsOutdoor Activity Days

About the first round of 2021 #itsgreatoutthere grants

The following seven projects have been awarded #itsgreatoutthere grants of between €1,000 and €5,000:

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Woman running in park
ActivationAdvocacyInsightsNews

Major new research confirms link between physical activity and better COVID-19 outcomes

The British Journal of Sports Medicine (BJSM) has published details of a major research project …

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AdvocacyNewsSocietal Context

Putting the outdoors at the heart of Europe’s post pandemic recovery plan

The whole of Europe is now turning its focus on how society and the economy will recover after the pandemic and that is reflected in the development of some major policy and budget planning that is underway. In that context, the It’s Great Out There Coalition is actively involved in some important public affairs work, encouraging EU members to ensure that sport and physical activity feature in National Recovery and Resilience Plans that are being prepared.

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ActivationNewsOutdoor Activity Days

Launch of #itsgreatoutthere Outdoor Activity Days aims to boost participation across Europe

The It’s Great Out There Coalition has unveiled details of a new concept that will be at the heart of the next phase of its long term project to get Europe active outdoors. The coalition has launched #itsgreatoutthere Outdoor Activity Days, which will deliver clear and measurable results for every contribution to the organisation and will allow more companies, other organisations and individuals to get actively involved in the campaign.

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ActivationNewsOutdoor Activity Days

The Coalition launches #itsgreatoutthere Outdoor Activity Days and announces a new round of funding for grassroots projects

Since its launch in 2017, the Coalition has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. Through the #itsgreatouthere campaign, the coalition has both promoted outdoor participation to the public and worked with European institutions to influence policy that encourages active lifestyles. In addition, #itsgreatoutthere has directly helped get more of the public into nature for the first time, with thousands of young people across Europe benefiting from grants that have supported grass roots projects.

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ActivationAdvocacyMotivationNews

It’s Great Out There Coalition: Annual Report 2020

Last December, we held our General Assembly (online, of course), updating our members about activities during 2020 and outlining plans for the year ahead. Despite the exceptional circumstances, we were able to reflect on lots of positive progress. The core message of #itsgreatoutthere resonated more than ever during 2020, and by adapting what we did, we were able to play an important role in the outdoor industry’s response to the pandemic, working closely with our members and other partners.

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WHO guidelines on physical activity
AdvocacyNewsSocietal Context

“Being physically active…can help add years to life and life to years”

At #itsgreatoutthere campaign HQ (which moves around, but is usually on a hill or mountain somewhere), we were very interested to see the news that the World Health Organization (WHO) has released new physical activity guidelines, recommending that adults get at least 150 minutes of moderate to vigorous physical activity every week. The guidelines also state that children up to the age of 17 need at least 60 minutes of moderate-to-vigorous exercise each day, and that those activities should be mostly aerobic.

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AdvocacyNewsSocietal Context

Bringing nature back to our #BeActive lives – free online event on Thursday 10 December

Next week, our colleagues at the European Outdoor Group (EOG) will be participating in an exciting online seminar, organised by the European Network of Outdoor Sports (ENOS). ‘Bringing nature back to our #BeActive lives’ will feature a panel of experts from across the outdoor and sports industry, including EOG President Mark Held, ENOS Chairman Mike McClure, Head of the Nature Unit DG ENV European Commission Nicola Notaro, and elite outdoor sports athlete Kilian Jornet.

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European Week of SportMotivationNews

outdoorsmiles competition – highlights

Sharing is caring. Especially when it comes to fun outdoor activities. Whether it’s a walk in the nearby park, organizing a picnic after work, planning a weekend trip into nature or creating fun outdoor games for kids, it’s all the more fun when shared with the people around you.  

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ActivationGrantsNewsOutdoor Activity Days

#itsgreatoutthere grant helps hundreds of young people discover adventure in the mountains

Early in 2020, we awarded an #itsgreatoutthere grant to a ‘En Passant par la Montagne’ (‘Through the Mountain’), a non-profit initiative that allows young people and adults in underprivileged or challenging circumstances to access the mountains and outdoor sports as a source of motivation and support to rise above their current situation.

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News

Invitation – The power of the Outdoors

INVITATION The power of the Outdoors October, 2214:00 – 16:00 CET VIRTUAL SEMINAR by ENOS …

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ActivationGrantsNewsOutdoor Activity Days

Young people from six nations will benefit from new #itsgreatoutthere grants

The It’s Great Out There Coalition has confirmed the 10 projects that will be supported in the latest round of #itsgreatoutthere grants. Local initiatives in six different countries that mainly involve young people, will each receive €1.000, to help them get new participants active in the outdoors, experiencing activities that include climbing, camping, trekking, adventure racing, orienteering, canyoning, skiing and snowboarding.

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ActivationGrantsNewsOutdoor Activity Days

The rewarding results of #itsgreatoutthere grants

One of the most rewarding aspects for everyone involved in our movement is receiving news of how an #itsgreatoutthere grant has helped introduce young people to the outdoors for the first time. Our grant programme was launched in 2017 and we’ve already supported 17 projects of different sizes and types around Europe, directly benefiting around 5,300 people. In our first round of grants in 2020, we backed two great initiatives and they have recently reported back after a successful summer.

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ActivationGrantsNewsOutdoor Activity Days

Launch of #itsgreatoutthere micro-grants to help non-profit organisations get Europe active outdoors

The It’s Great Out There Coalition has announced details of a new round of #itsgreatoutthere grants, designed to fund projects by non-profit organisations that take new people into the outdoors.

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ActivationAdvocacyInsightsNews

New research reveals greater public appetite for outdoor activities after COVID

New research released today reveals that the appeal of outdoor activities has been boosted by enforced COVID-19 restrictions. In a survey of consumers in seven countries* – UK, France, Germany, Spain, Italy, Poland, Sweden – 70% of respondents stated that they are specifically looking forward to participating in outdoor activities after lockdown eases. In addition, 67% agreed that they have really missed being able to take part in pursuits such as hiking, climbing, cycling, snow sports and other mountain activities during lockdown, while 86% stated that outdoor activities are essential for people’s wellbeing. Across Europe, 58% of consumers said that they have missed outdoor activities above all else while restrictions have been in place.

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ActivationGrantsNewsOutdoor Activity Days

Outdoor with TERNUA and #itsgreatoutthere by CREPS

For several years now, the CREPS Auvergne-Rhône-Alpes Vallon Pont d’Arc has been making outdoor activities more accessible to young people who do not engage in physical activity, are lost on the education system, looking for work, and often in social difficulties, aged 16 to 25 years. The activities aimed to achieve this goal, highlight the benefits both on mental and physical health of outdoor activities and focus on the transferable skills required to enter the world of work take place naturally: effort, surpassing oneself, risk taking.

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Free to be Kids – growing children’s emotional health
ActivationGrantsNewsOutdoor Activity Days

Free to be Kids – growing children’s emotional health

“Free to be Kids” projects for lasting positive memories outdoors:
The projects the kids undertake with “Free to be Kids” are designed to give them the opportunity to experience adventure, inclusion, safe challenge and to make lasting positive memories in natural settings.

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European Week of SportMotivationNews

TakeSomeoneOutdoors competition: Explore the winner photos

Sharing is caring. Especially when it comes to fun outdoor activities. Whether it’s a walk in the nearby park, organizing a picnic after work, planning a weekend trip into nature or creating fun outdoor games for kids, it’s all the more fun when shared with the people around you.  

Read More →
ActivationGrantsNewsOutdoor Activity Days

AKU – ORME – Festival dei sentieri

One day out to enjoy the beauty of nature and learn more about the benefit of mountain life. More than 100 young mountain lovers in Fai Della Paganella (Dolomites, Italy) had an amazing experience at “ORME – The Outdoor Festival Along the Trails”.

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ActivationGrantsNewsOutdoor Activity Days

Skills for Living

We run a service called Skills for Living, for Care experienced Young people aged 16-24. These are vulnerable young people whom usually struggle mentally and social, we therefore work with them around their mental health, relationships and emotional anxiety. We work with them over a long period of time to try and build trust and the relationship as they rarely trust anyone. We try and look for ways to help their confidence and self-esteem as well as building resilience within them.

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ActivationGrantsNewsOutdoor Activity Days

HEALING NATURE: CYCLING ALONG THE DANUBE RIVER – School on Wheels

On the 6th of may 2019 eleven students of the SMaC school embarked with their educators and some volunteers in a 5-day bicycle journey in the Wachau region of Austria. Starting from the medieval town of Melk, the group followed the course of the Danube river for 120 km, sleeping in Tulln and Krems am der Donau, before reaching Vienna for the final stay.

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ActivationGrantsNewsOutdoor Activity Days

11 students, 15 days, one goal: Crossing the Pyrenees

Each year, students in 9th, 10th and 11th grade at a school in Hamburg (Winterhuder Reformschule) prepare for a 2-week challenge. A challenge that pushes students physically and mentally.

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ActivationGrantsNewsOutdoor Activity Days

TRAIL BLAZERS – adventure camp – follow up

Follow your heart, take a chance and blaze a trail! TrailBlazers is a youth empowerment mission to build confidence, resilience and life skills to help teenage girls tackle mental health issues and live courageously. On a beautiful sunny weekend in October 2018, 50 girls had the experience of a life-time at the inaugural adventure camp at PGL in Dorset. Here is the story of what happened…

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#itsgreatoutthereMotivationNews

#itsgreatoutthere launches collaboration with HorizonSports.tv

The It’s Great Out There Coalition has announced details of its latest collaboration, with HorizonSports.tv, the world’s only nature sports and wellness video platform. The team at HorizonSports has created a dedicated #itsgreatoutthere channel with content designed to inspire more people to get active in the outdoors. In addition, the two partners have revealed a special subscription offer for members of the public to use and share with family, friends and colleagues. 

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ActivationGrantsNewsOutdoor Activity Days

EMBRACE TECHNOLOGY TO DISCOVER THE JOY OF MOVEMENT

Hundreds of young people from a school in eastern England are enjoying new experiences in the outdoors thanks to the award of an #itsgreatoutthere grant. Over 400 students, including 128 who had never been on the water before, have already been canoeing in boats that were purchased using the grant, led by Dom Brister from Stamford Welland Academy in Lincolnshire, part of the Cambridge Meridian Academies Trust. Thousands more will be given the chance to explore the outdoors in the canoes in the coming years, learning a wide range of new skills in the process.

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ActivationGrantsNewsOutdoor Activity Days

Stamford Welland Academy

Hundreds of young people from a school in eastern England are enjoying new experiences in the outdoors thanks to the award of an #itsgreatoutthere grant. Over 400 students, including 128 who had never been on the water before, have already been canoeing in boats that were purchased using the grant, led by Dom Brister from Stamford Welland Academy in Lincolnshire, part of the Cambridge Meridian Academies Trust. Thousands more will be given the chance to explore the outdoors in the canoes in the coming years, learning a wide range of new skills in the process.

Read More →
ActivationGrantsNewsOutdoor Activity Days

TRAIL BLAZERS: Take a chance follow your heart & blaze a trail

TrailBlazers is a ground breaking youth empowerment initiative to help teenage girls develop the confidence and skills to navigate their own path and live courageously

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ActivationGrantsNewsOutdoor Activity Days

New #itsgreatoutthere grant for Rosendale school

The It’s Great Out There Coalition has confirmed that the next #itsgreatoutthere grant will be awarded to a collaboration between Finnish children’s outdoor brand Reima and an inner city primary school in London. The grant will help the two partners run a project designed to create a culture of being more active among young people and those with whom they interact.

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De Buurtcamping - photo by Vincent van Kleef
ActivationGrantsNewsOutdoor Activity Days

New #itsgreatoutthere grant helps communities to connect through campsites in city parks

The It’s Great Out There Coalition has awarded its seventh #itsgreatoutthere grant to a Dutch project called De Buurtcamping. The initiative is designed to unify local communities and provide opportunities for those living on low incomes to have a holiday, by giving them outdoor experiences in campsites set up in city parks. The #itsgreatoutthere grant is helping De Buurtcamping engage with local sports companies and activity providers to host a range of activities within the camps over the summer months.

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ActivationGrantsNewsOutdoor Activity Days

37 pupils are travelling by bike through the Netherlands

The 37 pupils of class 7b from the „Freie Waldorfschule am Kräherwald e.V.“ are travelling by bike through the Netherlands. For two weeks the girls and boys discover cities and the landscape of Holland, sleep in tents and will have to resist wind and weather. They will do something they would never do on their own – but as a group they will reach their goal and share a great experience together. Hopefully it will inspire them to make this way of travelling an option for future holiday activities as well as outdoor activities in general.

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ActivationGrantsNewsOutdoor Activity Days

It’s Great Out There: FMM Big Mountain Clean Up

Every year on the first saturday of June, FFM (Madrilenian federation of mountaineering), convene the mountaineers from Madrid to share a day in nature.

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School on Wheels expedition up the Danube river
ActivationGrantsNewsOutdoor Activity Days

It’s Great Out There: School on Wheels expedition up the Danube river

Adventures take many forms, and can have a different purpose and meaning to every person that takes part.

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Photo by Arthur Poulin on Unsplash
#itsgreatoutthereMotivationNews

#itsgreatoutthere teams up with Unsplash to share outdoor inspiration

The It’s Great Out There Coalition is working in partnership with Unsplash, an industry-leading photography community where over 50,000 photographers contribute their amazing work openly and for everyone to use freely. Together with Unsplash, we are launching a curated collection of inspirational images that show what #itsgreatoutthere means to people around the world. 

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#itsgreatoutthere at Kemptner Hut
ActivationGrantsNewsOutdoor Activity Days

Crossing The Alps with a school class

Thirteen Teenagers From Northern Germany Accomplished A Huge Challenge This Summer

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European Week of SportMotivationNews

50 friends’ hike. #TakeSomeoneOutdoors

So you’re keen to try something new and different this spring. You’re up for a Microadventure. Great!

“But now what?” I hear you ask. “What should I do?”

The good news is that you can do whatever you like on a microadventure. There are even fewer rules than Fight Club.

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ActivationGrantsNewsOutdoor Activity Days

Trek with donkeys by AKU

Trek with donkeys is an easy and educational trek which is perfect both for children and adults and amazingly fits for the goal of #itsgreatoutthere. The donkey is the perfect mate for children’s treks: it is smart and calm, it loves being petted, it walks with regular and slow steps, it makes the trek more fun.

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Photo by Visual Stories || Micheile on Unsplash
AdvocacyNewsSocietal Context

Cities with active residents see boost in economy and productivity

Cities in which residents are physically active have a big advantage over their more sedentary rivals, with better economic productivity, higher property values and improved school performance, as well as a healthier population.

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Our members and partners

Supported by over 50 organizations in Europe.

#itsgreatoutthere

#itsgreatoutthere moments