We run campaigns and events.

The outdoors provides an endless supply of inspiration, captured in footage, photos and words. We lead the campaign to bring all of that together under the #itsgreatoutthere message, but everyone who loves the outdoors can contribute.
#itsgreatoutthere

Our campaigns and events.

Who’s Out There?

We invite mini-influencer, members, brands and retailer to answer the question: “Why do you love the outdoors?”. The answers are shared far and wide on our social media channels.

European Week of Sport

We are a proud and active partner of the European Week of Sport, which takes place each year between 23 and 30 September.
Photo by Annie Spratt on Unsplash

Sustainability and Outdoor Activity

COMING SOON – We are currently working on a campaign in collaboration with the EOG to share product sustainability information with the general public.

It’s Great Out There Coalition @ Outdoor by ISPO

We will be represented at Outdoor by ISPO. Find out about our key activities during the show.

Photo by Annie Spratt on Unsplash
Photo by Annie Spratt on Unsplash

It’s Great Out There Coalition @ ISPO

We will be represented at ISPO. Find out about our key activities during the show.

Healthy Lifestyles Initiative

We have pledged to deliver thousands of Outdoor Activity Days as part of the European Healthy Lifestyles Initaitive.
Photo by Annie Spratt on Unsplash

Other relevant insights and updates.

There is a lot of information available on the benefits of outdoor activity for individuals and for society as a whole. We collect the most relevant insights and updates below.
Wanderlust Women

#ITSGREATOUTTHERE meets Wanderlust Women

Amira Patel is the founder of Wanderlust Women, a hiking and adventure group for Muslim women. Amira’s vision is for it to be normal in society for women from her background to explore the great outdoors, to feel confident when they are out in nature. We spoke to Amira to learn more about her own experience in the outdoors, and plans for the future of Wanderlust Women. 

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EU Sport Forum 2022

Coalition attended the EU Sport Forum 16-17 June 2022, Lille (France)

On 16 and 17 June 2022 the European Commission, in cooperation with the French Presidency of the Council of the European Union, hosted the 2022 edition of the EU Sport Forum in Lille, France. The event wad the first in person meeting of European sport stakeholders after the Covid pandemic, themed: ‘European Sport: fair, inclusive and fit for a sustainable future’. Margo de Lange attended the event on behalf of the It’s Great Out There Coalition in her home town.

Read More »

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How to get involved

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Our members and partners

Supported by over 50 organizations in Europe.